360° immersive communication platform
2019 (currently in development) | #UX Design #Process Facilitation
For a construction company we developed a 360° communication experience was to better communication with stakeholders. From unclear, insufficient public communication that hindered development to a more trustworthy brand with clear and stunning communication.
My role:
UX Designer, User Researcher, Design Sprint co-facilitator, supporting product owner.
The Client:
(The project is still under a NDA). Client is a major Dutch player in construction.
Methods and approaches:
Scrum with Sprint Zero and two week sprints. Design Sprint, in-depth interviews, survey, Persona, User Journey, Requirement list, wireflows, user testing with Maze.design, retrospectives among many others.
In-depth interview in home environment
In-depth interview in home environment
How might we
The Company have huge construction projects that sometimes span over several decades and can change drastically over the years as new insights, opinions and legislations come to light. The previous communication with their stakeholders (partners, public and government) was unclear, insufficient and hindered the development of these projects and the stakeholders did not feel trust from the Company.
“How might we create more trust and involvement with the public and partners”
Desired Outcome
Having an increased trust and inclusion amongst their stakeholders to facilitate the development of projects.
User testing early prototype with Maze.design
The Process
Clarification: The project is still under NDA.
This part of the project started after several strategic sessions with the management and a Brand Sprint. Me (UX Design), a strategist and the product designer went through a design sprint with key stakeholders to better understand and refine the challenge. We also aimed to get more engagement from the internal stakeholders.
“How might we create more trust and involvement with the public and partners” became the focus of the sprint. The outcome of the sprint was a validate prototype that extended the existing website with more interactive and participatory elements.
The development approach was agile based on the Scrum methodology. The projects was kicked off with an initial discovery sprint and then turned into two-week iterative sprints. During the discover sprint we made Empathy Interviews several inhabitants in current developed areas. We created personas and mapped touch points on journeys.
Me and the product owner worked closely during the research, but throughout the process it was important to selectively include and update the development team for a smoother transition into development. The team was updated on the personas characteristic traits and needs. With the product designer we collaborated on creating wireflows from the requirements. Developers were consulted on technical feasibility. Actually, one creative developer was included early in the translation of requirements and pivoted the entire interface (kudos Robin!).
Every two weeks we had a demo with the client and received important feedback. We reviewed the research and tweaked the roadmap.
I left the project before it was released, but I know it’s proceeding in a good way.
First draft of UI to be implemented.
Process Challenges
Include the right stakeholders inside the Company
Scheduling creative sessions and feedback to include the key stakeholders.
First draft of UI to be implemented.
The outcome
As of when I left the project, a 360° immersive digital experience platform to showcase projects and communicate with stakeholders.